Friday, April 21, 2017

Cycle Story at the Kala Ghoda Arts Festival 2017


The Kala Ghoda Arts Festival is a community festival in Mumbai, held within the Kala Ghoda Art District. The festival celebrates music, dance, literature, food, street stalls, cinema, workshops, visual arts, urban design and architecture. The theme for the 2017 Kala Ghoda festival was ‘Speed of Light’, and ran from the 4th to the 12th of February.

The 'Cycle Story' installation at the festival
Toybank had the opportunity to have an installation at this year’s festival. The students of Rachana Sansad College of Interior Design (Mumbai) created an installation for Toybank- The ‘Cycle Story’- an installation representative of childhood going by at the speed of light. The team comprised of Anushka Jariwala, Tithi Mange, Krishika Gandhi, Anubhav Khadka, Sunny Mistry and led by Pratik Somaiya. Each one of them put in meticulous efforts to create the eye-catching installation. 


Dhaval Roy, content editor at Toybank beautifully described the installation, “Wheels of life keep turning, no matter how hard we wish against it. Especially for children, it’s no less than a hyperdrive that propels them to adulthood. For a phase already moving at supersonic speed, adding lessons to play makes playtime hurried and childhood move faster. The installation is depictive of setting children free from cyclical activities in lieu of play, letting them measure the vastness of the skies. Happy as a lark, high as a kite.”


Festival attendees writing down their cycle story
The ‘Cycle Story’ attracted a large number of people, inquisitive to understand what it symbolized. Toybank also had solid support from volunteers to represent us at the festival. Dividing themselves into time slots, the volunteers were present to talk about the installation, answer queries, spread awareness about our work and encourage people to donate toys and volunteer with us. Volunteers engaged with the spectators at the festival and asked them to pen down their favourite childhood memory.

In all, the festival was a great platform for Toybank to spread awareness on the importance and value of play and eventually bring back memories of their childhood.


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